Good online store

More and more people are leading online stores. Even small shops run by one or twopeople can still bite a piece of the market for themselves. Their problem is often that they have to compete with large stores of several dozen staff and large budgets for advertising.


It is worth to smaller businesses have the best method to do so, to have the best knowledge. Here are some rules on how it should work good shop.
The first principle is useful, or that the store was friendly to the buyer, make it easy to move around the page, easily find the needed product, and, above all, make it easy to order. Of course you do not need to invent anything here, just preview of those who do it best in the industry - a good role model utility can shop Amazon, where the order placed with one mouse click. I make a mistake, some shop owners, is listening to graphic designers.
Remember that the graphics are interested, above all, for something to be nice - and this is about But for us the most important is that the store sold. Good site design is important, especially in terms of its transparency, but the most important thing is always a conversion factor. How many people from visiting the site, it will make a purchase.Therefore, we must remember that graphic designers are not marketers, they will not do us the best earning site, only the most beautiful - and it need not be the same. So we must always be supervised by a graphic artist doing what we want, and not vice versa.
Another important thing is to implement mechanisms at crosselingowych. The idea is that customers who have already bought a product (eg laptops), the system automatically displays offers additional purchases (for example, a mouse or laptop bag). Such mechanisms are in all major online stores, usually at the bottom there is a password, 'Customers who bought this product also viewed these products ...'.
The last thing is to ensure that its rules - it can not contain points referred to as the so-called. clauses not permitted. This exposes us to the high financial penalties and, more recently there are several law firms that deal primarily searching those points in the regulations online stores and mass sue companies to court.