środa, 14 marca 2012

Investing in whiskey

In the modern world in which popular culture rules, people want to feel special, also as consumers. Western culture promotes individualism, which for some time been relegatedto the sidelines. What was once fashionable, now obsolete, even in the field of alcohol.


In this fashion definitely benefit the producers of whiskey, which is a good alternative to pure vodka. Special interest of the buyers has a scotch whiskey, which is considered the best in the world, also thanks to a long tradition of amber liquor in this country. In the 60 century there has nearly 140 distilleries, many of which, however, failed. These small not withstand the competition and the globalization of tastes and lost the battle with the already dominant corporations. But left behind many barrels full of whiskey, which with each passing day increase in value.
At this point, the action includes investors who buy the remaining bottles and barrels.Then they are insured up to the level of their market value and stored in special warehouses. Investments typically involve single malt Scotch, whose recipes are usually a mystery company, and every region of Scotland, it produces a slightly different way.The production process is very similar, but with the above-mentioned elements bottle each feature a slightly different aromas and flavors. On this basis, the greatest connoisseur can distinguish the species from which region it comes from. The more or less perceptible are notes of vanilla, flowers, fruit, orange peel, sherry, star anise, peppermint, spicy tofu, and the smell of burning.
The value of whiskey is determined not only by the values ​​of taste and aroma, but also the packaging. Above the label for the best species to work very often designers. For example, the label for Chivas took a French fashion designer and manufacturer of perfume by Christian Lacroix. Limited editions are a windfall for collectors, for the price of which recedes into the background when confronted with a desire to a bottle. Anyone who invests in unique and one of a kind product can be a profit, both in the field of alcohol, as well as any other.

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